Typography is one of the most critical elements in visual communication, and the role of a type foundry is to provide designers with high-quality fonts that enhance creativity and readability. TypeType is a leading international type foundry that has been shaping modern typography since its inception in 2013. Founded by Ivan Gladkikh and Alexander Kudryavtsev in St. Petersburg, Russia, TypeType has grown into a globally recognized studio, delivering fonts that cater to a wide range of design needs—from corporate branding to editorial layouts and digital interfaces.
The Philosophy Behind TypeType
TypeType operates on the principle that a font is more than just a set of letters—it is a visual voice that communicates identity, tone, and style. Every typeface is designed with precision, ensuring that it is not only aesthetically appealing but also functional across various mediums. By focusing on clarity, versatility, and modernity, TypeType creates fonts that allow designers to communicate effectively while adding unique character to their projects.
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A Diverse Portfolio of Fonts
One of the hallmarks of TypeType is its extensive and diverse font collection. The foundry offers a variety of styles, each carefully crafted to meet different design requirements:
- Sans Serif Fonts: Clean, modern, and versatile, sans serif fonts are perfect for digital interfaces, websites, and branding projects. Fonts like TT Norms® Pro provide legibility and neutrality while maintaining a contemporary aesthetic.
- Serif Fonts: Serif fonts bring elegance and sophistication to print materials, books, and editorial designs. TypeType’s serif offerings balance classic tradition with modern readability.
- Slab Serif Fonts: Bold and distinctive, slab serif fonts are ideal for headlines, posters, and attention-grabbing designs. Their strong geometric forms make them suitable for marketing and advertising campaigns.
- Display Fonts: Expressive and unique, display fonts are designed to stand out. They are perfect for titles, posters, packaging, and any design where visual impact is paramount.
- Script Fonts: Flowing and artistic, script fonts add personality and a human touch to branding, invitations, and decorative projects.
- Variable Fonts: Flexible and responsive, variable fonts adapt to different screen sizes and resolutions, offering multiple weights and styles within a single font file. This innovation allows designers to optimize typography for both digital and print use.
Applications Across Design
TypeType fonts are used in a wide range of applications, reflecting their versatility and quality. In branding, the fonts help establish a cohesive visual identity, ensuring that logos, packaging, and marketing materials are consistent and memorable. In editorial and print design, the fonts enhance readability while adding character to layouts, whether in magazines, books, or brochures. On digital platforms, TypeType’s fonts provide clarity and precision, improving user experience in apps, websites, and advertising campaigns.
Customization and Licensing
Understanding that each brand has unique needs, TypeType offers customization services. Designers can collaborate with the foundry to modify existing fonts or develop new typefaces tailored to specific projects. Additionally, TypeType provides flexible licensing options for desktop, web, and mobile app usage, ensuring legal and consistent font deployment across all platforms.
Recognition and Global Influence
TypeType’s dedication to quality and innovation has earned it recognition in the international design community. The foundry has worked with renowned global brands such as Uniqlo, Cartoon Network, Doordash, Telefonica, CBSN, Vogue, and Mattel. These collaborations highlight TypeType’s ability to deliver impactful typography that meets professional standards while elevating brand aesthetics. The foundry has also received multiple awards for its excellence in type design, further cementing its reputation as a leader in the field.
Conclusion
TypeType Foundry exemplifies the power of high-quality, thoughtfully designed typography. With a diverse portfolio of fonts, a commitment to precision, and a global clientele, the studio continues to shape modern design through its innovative typefaces. By offering versatile, professional, and aesthetically compelling fonts, TypeType empowers designers to create visually engaging projects that communicate effectively and leave a lasting impression. For anyone seeking fonts that balance creativity, functionality, and professional appeal, TypeType provides a comprehensive collection that caters to a wide array of design needs.
